To say Greg Campbell and Erick New, owners of Garden District in Memphis have had some big ideas over the years would be an understatement at best. In fact, Greg and Erick have never let reality get in the way of a great idea.
Co-owners of the renowned Memphis floral boutique since 2002, their incredible designs have added that certain je ne sais quoi to every occasion of which they have been a part. From sky-scraping installations to an unobtrusive centerpiece, their unique skills complement each other beautifully. You might say Greg is the architect—a persistent, alert perfectionist, while Erick is the engineer—a methodical strategist always prepping for the next step. Their individual interests and skills add to the mix as well– Greg being a master chef and avid gardener; Erick, a former Eagle Scout and keen outdoorsman.
Perhaps their most ambitious undertaking to date is their new book Florists to the Field. Shot in stunning settings from the Deep South to the West Coast, to the Midwest and across the ocean to Holland, this is a must for anyone interested in floriculture.
“We then decided to contact family farms around the country and in Holland that we do business with and pitch the concept of us coming and doing a farm dinner for them. And that’s how we came to have such diverse locations.”